The Digital Customer Acquisition process is composed by 8 steps.
Market analysis and positioning
What's your Unique Selling Point, Audience, Competitors.
Digital marketing strategy
Identyfing your potential customers.
Online presence building
Creating the touchpoint between your company and your customers.
Content marketing creation
Creating contents to let the market knows about you.
Content marketing distribution and digital marketing activities development
Attract potential customers to your pages.
Marketing data acquisition, analytics and qualification
Landing page, call to action, visits, bounce rate, convertion rate.
Convert visits into real name of potential customers.
Segmentation, customer profiling, lead nurturing, qualification process, digital interactions,
marketing automation, lifecycle stage.
Done! providing the customer services, improve the customer experience.